Archive for the 'Marketing Mindset' Category

The 7 Biggest Mistakes Virtual Assistants Make with Blog & Website Support!

Thursday, February 12th, 2009

I super excited about interviewing Amy Taggart, Wordpress and web design specialist about the “7 biggest mistakes virtual assistants make when providing blog and website support”.

If you currently offer blog and website support to your clients and wish you understood it better … or don’t offer it at all but would like to learn how… you’ll want to attend this call.

Blog and website support is an essential need for the majority of online based business owners. Whether it be as simple as adding a page to an existing website or going a bit further and setting up a blog from scratch - your current level of skill may not cut it anymore. You need to truly understand blogging systems, css and other website design ‘best practices’ to support the needs of clients today.

We’ve spoken with hundreds of business owners over the years and we know what kind of support they need. We also know, unfortunately, the top mistakes Virtual Assistants are making when it comes to providing blog and website support to their clients. (And this is an area that you really don’t want to mess up in!)

So .. if you’re interested, join us on Tuesday, February 17th at 10am Pacific / 1pm Eastern and learn about these mistakes from a professional web and blog designer.

Visit www.HotSkillsVATraining.com/teleclass to register.

We will also give you a preview of the ‘Website and Blog Specialist Training for Virtual Assistants’ course starting on March 2nd.

And, as always, we’ll be recording the call and sending out the download link shortly after the live call.

Hope to “see” you there!

~ Cindy

VA Specialties - We want to hear from you!

Wednesday, January 7th, 2009

My partner Tina Forsyth and I are offering a class today about a new trend in the Virtual Assistant industry - **Specializing**.

Over the last 9 months we’ve heard a lot of business owners tell us that they want an expert VA - one who specializes in a specific area versus a VA who does it all.

Tina and I have identified 14 specialty areas and we’ll be sharing them on the call today. To learn more about these, you can sign up for our free ecourse at www.HotSkillsVATraining.com.

You’ve likely heard about many of these specialty areas and you may even know quite a bit about them …. so how do you decide where you want specialize and what services you want to eliminate? We’ll share more about this on the call and also via several channels - blog posts, articles, ezines etc. over the next few weeks.

We want to hear from you….

  • What area do you specialize in?
  • Why did you decide to specialize in this area?
  • How did you change your business to focus on this area?

Looking forward to your details!

~ Cindy

Virtual Assistant Must Shine with New Clients

Tuesday, December 9th, 2008

A situation came up for me recently that prompted a discussion with my client about the essential qualities of new team members (other Virtual Assistants). I thought I’d share a few of the main points as they directly relate to my work in helping Virtual Assistants find and retain clients.

I’ve always felt that the first few months of working with a new client is an opportunity to shine. As a VA, you prove your expertise, demonstrate your mindset, provide regular communication - essentially you want to impress your client and show them what you really have to offer.

It always surprises me when a VA does not take this opportunity seriously and then later wonders why the relationship is not building, or why it terminates all together.

Here are six areas that Virtual Assistants should consider - especially with a new client relationship - that will help them shine.

1. Be a Superstar
Realistically, it’s your job to prove to your client that you ARE the best person to work with them. By asking questions, learning more about their business, knowing what they want to accomplish etc., you will demonstrate your interest and eagerness in working with them. This in turn often inspires the client — they’ll want to share more, ask for your help in more areas and see you as an essential component of their business.

2. Timeliness
You’ve likely heard the saying “under commit, over deliver”. Getting your tasks and projects done according to the timeline set out is essential. But getting your tasks and projects done a little sooner is even better. For example, if you committed to completing the first draft of the ezine by end of day Thursday, but you completed it Wednesday afternoon and sent it to your client - I’m sure they would appreciate it. Even though they may not have a chance to look at it right away - the fact is you were able to get it done before you committed to. Give yourself more time than you need to complete a task …. it’s better than sending it in late!

3. Quality of Work
We all know we should be producing good quality work at all times, but sometimes we may be rushed and the quality suffers. Take the time to review, review and review again before you hit the send button.

4. Use your Initiative
My partner Tina and I teach VAs to apply your Mindset. When I ask online based business owners what they want from a VA - the most common response is “I want someone who is going to look ahead, take care of things and help me get things done.” This can’t be done unless a VA uses their initiative and applies their Mindset. Listen to their client … what do they want to accomplish? How can you take over some of the tasks so they don’t even have to think about them? Use your initiative and your relationship will grow.

5. Regular Status Reports
This is a MUST. Every VA, especially at the beginning of a new client relationship, should provide their client with a weekly update that includes:
- the tasks the completed during the last week
- the amount of time used within the week
- the amount of time left over based on their agreement

Virtual Assistants should not feel uneasy about providing this information to their clients on a regular basis. These details are critical in helping business owners understand where time is being used and decide whether there are more important areas that need to be worked on.

Providing this regular summary will increase your communication with your client in a positive way.

6. No Chasing ….
It’s really important that you keep your clients up-to-date on various projects and priorities on a regular basis - they should not need to chase you to confirm if a task has been completed. The same goes for any challenges that you encounter - let them know about the problem and talk it out with them. If they need to chase you on a regular basis on forgotten deadlines and priorities, they will lose trust in you and potentially think you may not be the right person to work with them.

Are you a superstar?