Archive for the 'Creating Written Products' Category

Critical Skill #6- Creating Written Products

Thursday, May 8th, 2008

Skill 6 is specifically about helping your clients to create and launch a *written* product,.

There are a number of formats for written products, anything from a simple text only ‘ecourse’ to ebooks, special reports and more.

As VAs we need to be able to take a written product from our clients and follow the necessary steps to get the product finished and launched.

Note: It is not necessary to have writing skills as a VA, although some of us do specialize in this area. If your client is looking for assistance with the writing itself, I recommend hiring a Writer/Editor to do so. We have a few great writers/editors onboard at www.multiplestreamsteam.com if you ever need to refer anyone.

Let’s say your client is writing an ecourse, and has sent you the first lesson to “make it work”.

The first thing to do is give it a quick read. Same as we discussed in Skill 5, put on your ‘marketing goggles’ and take a look at what is being offered in the lesson. If you have any ideas/suggestions for improvement be sure to talk to your client about them. (This could include hiring an editor if the writing needs some help).

Next, you need to set up the autoresponder for the ecourse. With an autoresponder, people sign up for the ecourse and it is delivered to them on a ‘timely’ basis… once a day or once a week, whatever you like.

We recommend Aweber (http://www.growyourvabiz.com/aweber.html) or the autoresponder feature in the shopping cart Web Contact Pro
(www.growyourvabiz.com/webcontact.html)

Once the lesson is setup in the autoresponder system, you will need to create a signup form for the appropriate website - this will allow people to sign up for the ecourse online. The autoresponder software will generate the appropriate HTML code, and then it is just a matter of plugging the code into the website and you are done.

You may also be asked to help with reports or ebooks. Again, first take a read through and make any suggestions. Then you want to format and “prettify” the report so that it looks good and is easy to read. You may also want to include some graphics, or a nice ebook cover which can be supplied by a graphic designer.

Once the report is finalized put it into PDF format for easy online delivery. There is a great freebie website that will create a PDF for you, its at: http://convert.neevia.com… such a handy little tool, and saves you the cost of buying a more expensive program.