Critical Skill #7 - Creating Audio Products
Friday, May 9th, 2008Skill number 7 is about creating *audio* products for your client.
Most audio products are created over the phone, in the form of a class or an interview. A professional recording studio is expensive, and is really not necessary to create a quality product these days.
The first thing you need to do is setup the recording for the call.
There are a few simple options available for recording on the phone.
First, we highly recommend the services of Joe Taylor at Record My Teleclass (www.growyourvabiz.com/record.html). Joe has a number of ‘full meal deal’ packages that include recording, editing, hosting and more. He can even help create CD sets if you choose to go that route.
Another one we recommend is Audio Acrobat (http://ajlee.audioacrobat.com). It is extremely easy to use, and for a low monthly fee includes hosting of your audio files as well.
The audio quality is not as good as with Joe and it doesn’t include editing, but is plenty good enough for recording classes and is less expensive.
Once the audio is recorded, you may want to hire an editor to polish it up (again, not something you are expected to do as a VA… www.multiplestreamsteam.com can help with this). Then you can decide how to deliver the audio - be it online as a streaming or downloadable file, or offline in the form of a CD.
We’ve talked specific steps here, but keep in mind the big picture - by creating/launching new products that can be sold, you are helping your clients add new income streams and increase revenue.
Don’t minimize the value of this, as many people find it easy to get stuck somewhere along the way and their written/audio products are left undone. Keep your focus on completion of the products, and your clients will thank you.
Now take a moment to think of a current client of yours. How could you help them create a product?
Do they have any articles from past ezines that could be packaged up and turned into an ebook?
Are they doing any classes that could be recorded and put on CD for sale?
Many of our clients have a ‘goldmine’ of potential stuff that could be turned into profitable products… putting money in their pockets and yours with their continued business.


