I couldn’t help but laugh the other day when I was telling a friend about the new book I wrote for Virtual Assistants - “Virtually Successful: 8 Simple Ways for Virtual Assistants to Find (and Keep) Clients”. He asked me “Why would you give away all the ’secrets’? Are you not afraid of competition?”

I laughed. I laughed because I know the opportunities for Virtual Assistants outweigh the competition between VAs.

In the last 3 years I’ve had the opportunity to speak with over 450 business owners who were looking for a Virtual Assistant. Many of these business owners expressed extreme frustration in finding a VA with the skills they needed. In fact, my partner Tina Forsyth held a teleseminar with details on what potential clients shared with us about the Virtual Assistant industry. Visit www.HotSkillsVATraining.com to download the audio recording.

As Virtual Assistants it’s our responsibility to TELL our potential clients more than what they’re just asking for. In many cases, the business community views the VA professional as admin assistants or ‘glorified’ secretaries. This is not the case .. but in order to change this assumption, we need to stand up together and appropriately demonstrate our expertise and potential.

Virtual Assistants who stand up tall and clearly communicate that they understand the client’s business and what they want to accomplish will stand apart from other VAs. In addition, Virtual Assistants that go one step further by TELLING the client exactly how they can contribute to building their business, based on their goals, will stand apart even more.

So are Virtual Assistants really in competition with one another? I truly don’t believe so. Do you?