The 8 Steps to Building a Multiple Streams Product Funnel’ for VAs
If you read the Multiple Streams of Coaching Income book by Andrea J. Lee, this information will be familiar to you. The 8 steps are the foundation behind the multiple streams product funnel.
To listen to the MP3 recording, click here.
For a picture of the Multiple Streams Product Funnel, click here.
1. Discover Your Niche Market, also known as a group of people with common issues or concerns, that ‘hang out’ together. Your niche market enables you to access ‘invisible’ pockets of clients using the Funnel model… and it may be easier to find than you think.
2. Elicit the Problems being experienced most vividly by this group of people…”What’s keeping them awake at night?” Use your innate abilities as a coach to ask and listen CLOSELY to what the market is saying.
3. Find the Solutions to the problems being expressed. This will be through a combination of your own knowledge and judicious research and surveying.
4. Choose Your Packaging, according to your personal strengths and preferences. Are you a verbal person? Do you like to write? We’ll show you how to repackage and repurpose so you get multiple products from one set of content…
5. Generate Traffic with integrity, using proven low-tech, low-budget methods the internet marketers teach for thousands of dollars!
6. Continue to Convert Traffic into Prospects, at increasingly high percentages, using intimacy, mystery, sensuality and your growing gift for deepening and strengthening relationships.
7. Feed Your Reservoir assertively and diligently. The more you attract individuals to the top (or widest) part of the Product Funnel, the more accelerated your success will be in the other layers.
8. Pursue a Bold, Outrageous, Provocative Position in your Niche Market. Figure out what you believe in, and take a stand, working at all times on your authenticity and integrity. Your business success IS a reflection of your personal mastery. Important!
